The Top CRM Platforms in the US

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software. Explore below the top CRM platforms meticulously selected to fuel the growth of your business in 2024!

Julian, Author
Last updated: February, 2025
Providers
Features
Rating
Further info
MOST POPULAR
  • Customer management for any size business
  • Free crm tools available with free trial
  • Watch platform demo
9.8
Visit Salesforce 30 day free trial

Salesforce stands out with its array of unique offerings that make it a favorite among businesses worldwide. Firstly, its unparalleled scalability caters to the needs of companies of all sizes, from startups to enterprises, offering customizable solutions that grow alongside your business. Additionally, Salesforce’s comprehensive suite of features covers every aspect of customer relationship management, from sales and marketing to customer service and analytics, providing a holistic platform for managing customer interactions. Moreover, its user-friendly interface and extensive integrations streamline workflows, enhancing productivity and efficiency across teams.

What truly sets Salesforce apart is its commitment to innovation and continuous improvement. With regular updates and advancements in AI-driven capabilities, such as Einstein Analytics and predictive lead scoring, Salesforce remains at the forefront of CRM technology. Its robust security measures ensure data integrity and compliance with industry regulations, instilling trust and confidence among users. In essence, Salesforce’s combination of scalability, comprehensive features, usability, and innovation makes it the preferred choice for businesses seeking to elevate their customer relationship management efforts.

Discover if Salesforce is the perfect fit for your business with a free trial today!

  • Scalability for businesses of all sizes
  • Comprehensive suite of features covering various aspects of CRM
  • User-friendly interface and extensive integrations
  • Free trial
Learn More
  • Extensive developer platform for custom solutions and integrations
  • Reduced lead to real prospect time by 60%
  • Customizable interface to meet specific business needs
9.1
Visit Zoho 15 day free trial

Zoho CRM boasts a range of compelling features and advantages that set it apart as a leading choice for businesses globally. Firstly, its adaptable scalability caters to the diverse needs of businesses, from small startups to large enterprises, providing customizable solutions that evolve with your organization.

 

Additionally, Zoho CRM’s comprehensive features encompass every facet of customer relationship management, including sales, marketing, customer service, and analytics, offering a holistic platform for managing customer interactions efficiently. Its intuitive interface and wide range of integrations streamline processes, fostering productivity and collaboration across teams.

  • Refreshingly simple to use—a modern CRM for a modern business
  • Dedicated programs for migration, deployment, and training
  • Flexible contracts with no lock-in periods
  • Free trial
Learn More
  • Centralized platform for all customer interactions
  • Marketing automation
  • Industry-specific templates
8.6
Visit Act! 14 day free trial

Act! CRM offers a diverse set of advantages that position it as a premier choice for businesses globally. Firstly, its flexible scalability caters to businesses of all sizes, from burgeoning startups to established enterprises, providing tailored solutions that evolve alongside the organization’s growth. Moreover, Act! CRM’s comprehensive features span the spectrum of customer relationship management, encompassing sales, marketing, customer service, and analytics, delivering a robust platform for effectively managing customer interactions. Its intuitive interface and broad array of integrations streamline processes, fostering efficiency and collaboration across teams.

 

Act! CRM distinguishes itself through a dedication to innovation and ongoing enhancement, ensuring businesses stay at the forefront with state-of-the-art technology and solutions designed to meet their evolving requirements. Discover the transformative potential of Act! CRM with a complimentary trial today, and unlock new possibilities for optimizing your business operations and customer engagements.

  • Sales pipeline management
  • Calendar, email, & activity tracking
  • Industry-specific templates
  • Free trial
Learn More

What to look for in CRM Software

Choosing the right CRM Software for your team can be a real challenge. We’ve been working with businesses of all sizes for more than two decades, so we know every business has a unique process when it comes to engaging with new customers and the right software can amplify that process significantly.

With that in mind here are five things to look for when choosing CRM Software:

Cost
Scalability
Ease of use
Functionality
Integrations

Editor’s other picks

Providers
Features
Rating
Further info
  • Intuitive Interface to ensures easy navigation and quick adoption by sales teams.
  • Powerful sales pipeline management interface for better visual representation of the sales process
  • Robust automation tools and seamless integrations with various third-party applications
  • Powerful reporting and analytics features, offering insights into sales performance, deal progress, and team productivity
9.6
Visit Pipedrive 14 Day Free Trial

Why we picked it
Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

Suitable for
Pipedrive CRM is tailored for a diverse range of businesses and professionals, making it suitable for:

  1. Sales Teams: Pipedrive is particularly well-suited for sales teams of all sizes, providing tools for effective lead management, deal tracking, and sales pipeline optimization.
  2. Small and Medium-sized Businesses (SMBs): SMBs benefit from Pipedrive’s user-friendly interface, customizable features, and scalable solutions, allowing for efficient sales management without overwhelming complexity.
  3. Entrepreneurs and Startups: Pipedrive is ideal for entrepreneurs and startups looking for an intuitive CRM solution that helps establish and manage customer relationships from the early stages of business development.
  4. Service-based Businesses: Professionals in service-oriented industries, such as consulting, real estate, and marketing, find value in Pipedrive’s customizable approach to aligning with unique sales processes.

In essence, Pipedrive CRM is versatile and adaptable, serving the needs of various businesses and professionals aiming to enhance their sales processes and customer relationship management.

Learn More
  • Visual Workflows to streamline project management and collaboration.
  • Highly customizable, enabling users to adapt the platform to their unique processes
  • Centralized communication tools, file sharing, and collaborative features that enhance teamwork and productivity.
  • Seamless integration with various third-party apps and tools, facilitating a connected ecosystem that enhances overall functionality
8
Visit Monday.com 14 day free trial

Why we picked it
Monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

Suitable for
Monday.com CRM is designed for a diverse range of businesses and professionals, making it suitable for:

  1. Project Teams: Monday.com is well-suited for project teams seeking an intuitive and collaborative CRM solution to manage tasks, track project progress, and enhance communication among team members.
  2. Small and Medium-sized Businesses (SMBs): SMBs benefit from Monday.com’s customizable workflows and adaptable features, providing a scalable solution for managing projects, tasks, and customer interactions.
  3. Marketing and Creative Teams: Marketing and creative professionals find value in Monday.com’s visual workflows and collaboration tools, streamlining campaign management, content creation, and project collaboration.
  4. Sales Teams: Monday.com’s CRM features are suitable for sales teams, providing tools for lead tracking, deal management, and communication, facilitating a comprehensive approach to customer relationship management.

In summary, Monday.com CRM is versatile and adaptable, catering to the needs of various teams and businesses across different industries, aiming to enhance collaboration, communication, and project management.

Learn More

Who we are

Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

Advertising disclosure

Please be advised that the operator of this site accepts advertising compensation from the companies listed, and such compensation impacts the location and order in which the companies (and/or their products) are presented. Company listings on this domain do not imply endorsement.

Read more →