The Best CRM Software For Your Business

Manage, analyse and interact with your previous, present and potential customers with a Customer Relationship Management software.

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MOST POPULAR
  • The industry leader
  • More than 3,000 integrations
  • 100% customisable
  • Great customer reviews
9.8

Salesforce is one of the most powerful CRM brands on the market, which makes it best equipped for companies with a large sales team and complex needs. We’ve identified Salesforce’s main strengths as usability, customisation and functionality.

This is because it has three CRM options in its extensive product library, allowing it to perform all existing CRM tasks. Its customers are loyal, but they also have very specific needs and generally give priority to customisation and large sets of functionalities, which has allowed Salesforce to accumulate more than 150,000 customers (small and large).

  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Integrations with Trello, Slack and Teams
9.4

Pipedrive is a CRM system with a focus on ease of use. The app’s clean interface supports a neat visual pipeline – which can be viewed from the ‘deals’ screen.

Pipedrive has preset steps but you can easily edit their names, add and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

A more toned-down approach may be required, but sophisticated CRM tools are still available with Pipedrive. And thanks to the user-focused design, you won’t have to suffer through complicated setup processes for new features.

  • Flexible CRM software
  • From small businesses to large enterprises
  • Filter to fit your workflow
9

Monday.com may be known primarily as a project management tool, but it’s also a fully-fledged CRM tool thanks to its wonderfully customisable interface and huge arsenal of creative tools. We identified Monday’s main strengths as usability, customisation, and pricing.

That’s because it’s an incredibly easy-to-use system that’s also very wallet-friendly. When you sign up, you’re prompted to fill out a user profile. This includes identifying an area that you want to focus on (contact management, sales pipeline, etc.).

The app is organised around a simple traffic light system that categorises your workflow as either green (it’s completed), orange (I’m working on it) or red (I’m stuck), helping you to design a system that personalises the status of each customer relationship.

  • Free for up to 3 users
  • Rules for scoring leads
  • Strong email marketing
8.7

Simplicity. That’s what you get with Zoho – no frills, no fuss, and no nonsense. Just a system that’s easy to set up, easy to use, and even easier on the eyes. Zoho is also great for small businesses, thanks to its excellent features spanning sales, customer service, and marketing functionality.

The platform is also easy to use and quick to set up, while providing a solid level of customisation for the more advanced tasks.

  • Boost customer engagement
  • Discover the best leads
  • Improve sales efficiency
8.4

With Freshsales CRM, your team can use AI-based lead scoring, phone, email, activity capture and more.

And as an all in one sales and marketing solution Freshsales is ideal for fast-paced small businesses.

It also offers good lead-tracking functionality that’s east to use, customizable, and available at reasonable prices.

  • Visual dashboard
  • All-in-one management
8

HubSpot’s CRM makes managing your sales pipeline a breeze with everything you need to track important metrics in one tidy dashboard.

You can sort deals won and lost, appointments scheduled, contracts sent over, and track performance against quotas you set

HubSpot’s CRM is aimed at businesses of all sizes and even offers a surprisingly robust free plan which is great for small businesses on a strict budget

What to consider when it comes to CRM software?

Choosing the right CRM software for your team can be a real challenge. We’ve been working with businesses of all sizes for more than two decades, and we know that every company has a unique process when it comes to building relationships with new customers. The right software can help that process significantly.
With this in mind, we’d like to mention five things to look for when choosing CRM software:

  1. Cost
  2. Scalability
  3. Ease of use
  4. Functionality
  5. Integrations

Editors Top 3


Salesforce is the world's leading CRM for companies of all sizes. Grow your small business and build lifelong customer relationships today all on one platform with CRM for SMBs.

Pipedrive offers extensive security options, including the ability to send automated emails if a user is acting suspiciously.

Monday Sales CRM streamlines your business with a single tool. Give your sales team a platform they actually want to use and get a complete overview of their sales performance.

About Tech.co

Tech.co is a leader in business technology, ready to help you learn more about technology and find the best solutions to work smarter and grow safely. Every month, we help more than half a million customers make the right decisions based on their needs with our comparison tables, guides and reviews The right technology can help you find new and more efficient ways to run your business, retain and attract loyal customers, protect your assets from security risks and even find entirely new revenue streams. We know what we’re talking about, because we’ve been there. Tech.co started as a simple relationship-building Tech Cocktail event in 2006 and has since evolved into a fully-fledged media company

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