The Best CRM Software In Sweden

Manage, analyse and interact with your past, current and potential customers using Customer Relationship Management Software.

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  • Easy-to-use interface
  • Stramline customer service
  • 100% customizable
  • Generate insights
9.8

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
  • Track calls, emails and contact history exactly where you need to
9.4

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
  • No coding required
9

Monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
8.6

Simplicity. That’s what you get with Zoho – no frills, no fuss, and no nonsense. Just a system that’s easy to set up, easy to use, and even easier on the eyes.

Zoho is also great for small businesses, thanks to its excellent features spanning sales, customer service, and marketing functionality.

The platform is also easy to use and quick to set up, while still providing a solid level of customization for those more advance tasks.

  • Visual dashboard
  • All-in-one management
8.6

HubSpot’s CRM makes managing your sales pipeline a breeze with everything you need to track important metrics in one tidy dashboard.

You can sort deals won and lost, appointments scheduled, contracts sent over, and track performance against quotas you set

HubSpot’s CRM is aimed at businesses of all sizes and even offers a surprisingly robust free plan which is great for small businesses on a strict budget

What to look for in CRM Software

Choosing the right CRM Software for your team can be a real challenge. We’ve been working with businesses of all sizes for more than two decades, so we know every business has a unique process when it comes to engaging with new customers and the right software can amplify that process significantly.

With that in mind here are five things to look for when choosing CRM Software:

  1. Cost
  2. Scalability
  3. Ease of use
  4. Functionality
  5. Integrations

Editor’s Top 3


Pipedrive provides comprehensive security options, including the ability to send automatic email notifications if a user acts suspiciously.

Monday sales CRM streamlines your operations with one tool. Give a sales team a platform they’d actually want to use, and get a full overview of their sales performance.

Zoho CRM is a user-friendly solution for managing customer relationships and sales with a range of features and an intuitive interface.

Who we are

Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

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