The Best CRM Software In The UK

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Most Popular
9.8
  • The industry leader
  • More than 3,000 integrations
  • 100% customisable
  • Great customer reviews

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

9.4
  • Transparent pricing
  • Fast onboarding
  • Free support
8.7
  • 37%+ reduction in technology costs
  • 70%+ faster implementation and change delivery
  • 17%+ less manual data entry for sales teams
  • 100% of customers achieve ROI in under 12 months

Creatio is the only agentic platform for CRM and workflows that has no-code and AI at its core.
They help midsize and large organizations automate customer and operational workflows by natively combining applications and AI agents within a single platform.

See how Howdens, the UK’s leading fitted kitchen specialist, deployed Creatio in just 12 weeks — streamlining operations and raising their sales strike rate from 32% to 38%, driving thousands of additional conversions and significant revenue growth.

7.7
  • AI-powered customer platform
  • Easy to use, delivers value fast
  • Unifies all your data
  • 1,700+ integrations
8.3
  • 360-degree customer view for complete context
  • Engage better with multi-channel capabilities
  • AI-powered insights that help sell smarter
  • Save time with advance automation capabilties
  • Boost productivity with intelligent insights

Frequently Asked Questions

What are the essential features to look for in a CRM system?

Focus on these essential capabilities:
  1. Contact and account management
  2. Sales pipeline management
  3. Automated lead nurturing
  4. Real-time reporting dashboards
  5. Seamless third-party integrations
  6. GDPR compliance tools
  7. User-friendly mobile access

How can a CRM system help my business grow?

Organise and track every customer interaction in one place, giving your team a 360-degree view of the customer journey. This unified view eliminates fragmented data and ensures everyone has a single source of truth, making it easier to convert leads, manage customer relationships, and deliver a consistent experience. The result is a more efficient sales process and a more effective strategy for retaining customers and identifying new opportunities.

Why do so many CRM implementations fail?

Most CRM projects fail due to poor user adoption, not a lack of features. If a system is not user-friendly and requires too much manual data entry, employees will resist using it and revert to old habits like spreadsheets and email. This creates a vicious cycle where the system contains incomplete data, making it useless for reporting and analysis, and ultimately a wasted investment.

What is the most important consideration when choosing a CRM?

Prioritise a platform that is easy for your team to learn and use, as a good user experience is the most important feature to ensure high adoption. Look for a solution that can scale with your business and integrates seamlessly with your other tools to prevent data silos. For any UK-based business, ensuring the platform is GDPR compliant is a non-negotiable legal requirement for protecting customer data.

Our Favorites

Editor's Top Pick
Salesforce offers comprehensive security options, including the ability to send automatic email notifications if a user acts suspiciously.
Close is a CRM that helps small, scaling businesses close deals fast. We combine the power of a CRM with built-in communication, automation, coaching, and reporting tools to help teams win more deals in less time. We priorit
Creatio is a multinational CRM platform that is adaptable and scalable as your business grows. The no-code platform makes for a simple solution for every business with industry workflows for 20 verticals and market place add ons.

Who we are

Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

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