The Best CRM Software In The UK

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Julian, Author
Last updated: January, 2025
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MOST POPULAR
  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
  • No coding required
9.8
Visit Monday.com 14 day free trial

Monday CRM is a great option as a CRM software because of its customizability. The color-coordinated interface, combined with the simple drag-and-drop tailoring of dashboards, makes monday.com an easy-to-use option for any small business looking to improve its sales workflow. In fact, monday.com is considered one of the most customizable CRM on the market, according to our in-depth research.

And as a complete and fully functional Sales CRM, monday.com is easy to navigate, while still providing you with the excellent analytics and plenty of features to keep track of your business’s affairs. What’s more, the provider also has a number of discounts and deals for you to take advantage of.

  • High customizability
  • 14-day free trial
  • Plans from $10/user/month, annually
  • Minimum 3 users
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  • Visual dashboard
  • All-in-one management
  • 1,160+ integrations
9.5
Visit Hubspot

HubSpot is an all-in-one product providing sales, marketing, and customer service functionality. On top of that, they also offers social media management and email marketing services

It’s a CRM powerhouse that is prepped and ready to handle your business needs. While it offers the best free plan on the list and plenty of low-cost options to get you started as a small business, it offers the best scalability across our research thanks to the expansive feature catalogue.

  • Free plan available
  • Provides sales, marketing, and service functionality
  • Tidy, easy to navigate interface
  • Limited customization
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  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
9.2
Visit Pipedrive

Pipedrive is a dedicated small business CRM platform aimed primarily at Sales teams as a solution for tracking business deals.

With Pipedrive, tasks can be completed quickly within the platform, and its chatbot and web form functionality are great and straight-forward to use. Pipedrive also offers the best security features we researched, offering a full-on security center to manage all aspects of your business’ privacy concerns. This means that if you’re dealing with sensitive information, this CRM might be your best option.

  • 14 day free trial
  • Unlimited contact database
  • Includes comprehensive security options
  • Unable to create custom task types
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  • Customer mangement, marketing & sales in one place
  • Clean & easy to use interface
  • Feature-rich, flexible CRM software
8.8
Visit Act!

Act! CRM provides an all-in-one sales and marketing solution at an incredibly reasonable price range. Obviously, a lesser known CRM compared to some options on this list, Act! CRM is a good option for small businesses.

Based on these factors, it positions itself as a good competitor in this space. Its email campaign editor is a particular highlight as not many CRM platforms provide this. Secondary to its features and price are the level of customer support provided which is high in comparison to other small business CRMs.

  • 14 day free trial
  • Robust contact information
  • Responsive email campaign building tool
  • Few automation features
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  • Easy to use
  • Excellent value
  • Great support
8.3
Visit Capsule

Free for up to two users, Capsule offers intelligent pipeline views, and straightforward contact management features. However, its limited amount of data and contact storage may make it a tough pill to swallow for ambitious businesses.

That said, there aren’t any limits on the number of sales opportunities, cases, or custom fields you can create. Capsule’s free CRM also integrates with up to 1,000 third-party applications – a far cry from the free plans offered by other providers.

  • Free Plan
  • Seamless integrations
  • Intuitive 'what you see is what you get' approach to CRM
  • No email marketing functionality included
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  • Maximize sales before the quarter closes
  • Easily track & analyse key metrics
  • Ultimate CRM for sales leaders
8.3
Visit Maximizer

Maximizer CRM does a lot of things well. With a huge range of online support resources and three decades of experience, it knows how to help keep your business ticking along. It’s flexible in its deployment, full of features, and has a certain unvarnished simplicity that will go down well with your staff.

The downside? Well, its interface does look a little tired – particularly when compared with some of the more vibrant, colourful dashboards of it’s competitors. However  Maximizer is highly functional, scalable, and versatile CRM software, suitable for small and medium-sized businesses alike.

  • Excellent online customer support resources
  • Flexible options for deployment
  • Highly scalable
  • Limited range of integrations
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  • Boost customer engagement
  • Discover the best leads
  • Improve sales efficiency
8
Visit Freshsales

Many CRMs provide either sales, marketing, or customer service functionality, with it costing extra to branch out to more than one at a time. Freshsales Suite, on the other hand, is a dedicated sales and marketing platform, so you can utilize both without it costing too much.

Subsequently, Freshsales Suite is ideal for businesses that need both sales and marketing features all rolled into one. You get marketing tools like landing pages, visual email builders, and conversion rate optimization help, as well as sales features like contact lifecycle status, automated sales notifications, and automatically assigned leads.

  • Very quick and easy to use
  • Extensive reporting functionality
  • Good customer service options
  • Fewer customization options than competitors
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What to look for in CRM Software

Choosing the right CRM Software for your team can be a real challenge. We’ve been working with businesses of all sizes for more than two decades, so we know every business has a unique process when it comes to engaging with new customers and the right software can amplify that process significantly.

With that in mind here are five things to look for when choosing CRM Software:

  1. Cost
  2. Scalability
  3. Ease of use
  4. Functionality
  5. Integrations

Editor’s Top 3

Monday sales CRM streamlines your operations with one tool. Give a sales team a platform they’d actually want to use, and get a full overview of their sales performance.
Visit monday.com
Hubspot provides a 360° view of your customers & your business in minutes allowing you to be more efficient
Visit Hubspot
Pipedrive provides comprehensive security options, including the ability to send automatic email notifications if a user acts suspiciously.
Visit Pipedrive

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Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

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