The Best CRM Software In The UK

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Julian, Author
Last updated: May, 2025
MOST POPULAR
9.8
  • The industry leader
  • More than 3,000 integrations
  • 100% customisable
  • Great customer reviews
Visit Salesforce 30 Day Free Trial

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

9.7
  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
  • No coding required
Visit monday.com Try for free

monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

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9.8
  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
  • Track calls, emails and contact history exactly where you need to
Visit Pipedrive Try for free

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

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9.4
  • Transparent pricing
  • Fast onboarding
  • Free support
Visit Close CRM
8.7
  • No-Code Designer: cuts deployment time by 60%.
  • AI-Powered workflow automation
  • Enterprise Scalability: a platform that scales with you
  • Easy Data Visualization: Intuitive, interactive dashboards
Visit Creatio

Creatio is a scalable No-code CRM platform designed for enterprises with complex needs. It empowers teams to customize and optimize processes effortlessly.

As a unified platform, Creatio brings together different departments, making collaboration smooth and efficient. With industry-specific workflows for over 20 sectors and a rich marketplace of add-ons, Creatio provides the flexibility and strength to handle even the most complex business challenges, all while keeping things user-friendly and upbeat.

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8.5
  • Easy to use
  • Excellent value
  • Great support
Visit Capsule

Capsule helps over 10,000 customers globally make easy work of client relationships. Access intuitive contact management, email and marketing solutions, project and pipeline management and automations.

Nurturing customer relationships has never been easier than with Capsule, with all the information you need in one place you can easily track conversions and deliver a more personal experience.

Customisable dashboards allow you to tailor your sales pipeline to your process, spotting deals in need of attention.

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8.3
  • 360-degree customer view for complete context
  • Engage better with multi-channel capabilities
  • AI-powered insights that help sell smarter
  • Save time with advance automation capabilties
  • Boost productivity with intelligent insights
Visit Freshsales
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7.7
  • AI-powered customer platform
  • Easy to use, delivers value fast
  • Unifies all your data
  • 1,700+ integrations

What to look for in CRM Software

Choosing the right CRM Software for your team can be a real challenge. We’ve been working with businesses of all sizes for more than two decades, so we know every business has a unique process when it comes to engaging with new customers and the right software can amplify that process significantly.

With that in mind here are five things to look for when choosing CRM Software:

  1. Cost
  2. Scalability
  3. Ease of use
  4. Functionality
  5. Integrations

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Editor’s Top 3

Pipedrive provides comprehensive security options, including the ability to send automatic email notifications if a user acts suspiciously.
Visit Pipedrive
Monday sales CRM streamlines your operations with one tool. Give a sales team a platform they’d actually want to use, and get a full overview of their sales performance.
Visit monday.com
Creatio is a multinational CRM platform that is adaptable and scalable as your business grows. The no-code platform makes for a simple solution for every business with industry workflows for 20 verticals and market place add ons.
Visit Creatio

Who we are

Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

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