The Best CRM Software In The UK

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Julian, Author
Last updated: June, 2024
Further info
  • The industry leader
  • 3,000+ integrations
  • 100% customizable
  • Great customer reviews

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
  • Track calls, emails and contact history exactly where you need to

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
  • No coding required
9.4 might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

  • Boost customer engagement
  • Discover the best leads
  • Improve sales efficiency

With Freshsales CRM, your team can use AI-based lead scoring, phone, email, activity capture and more.

And as an all in one sales and marketing solution Freshsales is ideal for fast-paced small businesses.

It also offers good lead-tracking functionality that’s east to use, customizable, and available at reasonable prices.

  • Easy to use
  • Excellent value
  • Great support

Capsule helps over 10,000 customers globally make easy work of client relationships. Access intuitive contact management, email and marketing solutions, project and pipeline management and automations.

Nurturing customer relationships has never been easier than with Capsule, with all the information you need in one place you can easily track conversions and deliver a more personal experience.

Customisable dashboards allow you to tailor your sales pipeline to your process, spotting deals in need of attention.

  • Customer mangement, marketing & sales in one place
  • Clean & easy to use interface
  • Feature-rich, flexible CRM software

Act! provides an all-in-one CRM and marketing automation solution at an incredibly reasonable price range that lets you automate repetitive tasks, market your business, manage leads, and reduce overhead.

Its powerful email campaign editor is a strength worth noting, as not many CRM platforms provide this.

Secondary to its rich features and price is the level of customer support, which is high compared to other small business CRMs.

Including CRM and Marketing Automation tools in one platform, it’s easy to market better, sell more, and create customers for life.

With over 35+ years in business, Act! has unparalleled industry know-how reflected in a robust, customizable CRM solution that is easily scalable as your business grows.

  • Maximize sales before the quarter closes
  • Easily track & analyse key metrics
  • Ultimate CRM for sales leaders

Maximizer is the ultimate solution for Sales Leaders.

Maximizer helps you get ahead of the game by combining leading AND lagging indicators to better predict – and influence – future sales performance. With Maximizer, you get unprecedented visibility into sales rep’s activity, making it easier to both track & analyse key metrics, as well as monitor & manage your sales reps in real-time – and maximize every single sales opportunity before the quarter closes.

Designed around your critical business processes. Your choice to use Maximizer’s pre-installed sales management tools OR quickly and easily configure your own custom workflows.

  • Contact, deal and task management
  • Sales and marketing automation
  • Intuitive interface

HubSpot CRM is a customer relationship management platform designed to help businesses manage their interactions with customers and leads. It offers a range of features including contact management, email integration, task automation, sales pipeline management, and reporting/analytics. HubSpot CRM provides a centralized database for storing customer information and interactions, allowing users to track communication history, schedule follow-ups, and nurture leads effectively. It’s known for its user-friendly interface, customizable dashboards, and seamless integration with other HubSpot tools for marketing, sales, and customer service. Additionally, it offers a free version with basic features, making it accessible to businesses of all sizes.


Mailchimp is an all-in-one marketing platform primarily known for its email marketing services. It allows users to create, send, and track marketing campaigns across various channels, including email, social media, landing pages, postcards, and more. The platform provides tools for designing visually appealing campaigns, managing subscriber lists, automating workflows, and analyzing campaign performance through detailed reports and analytics. Additionally, Mailchimp offers integrations with other popular platforms and services to streamline marketing efforts.

What to look for in CRM Software

Choosing the right CRM Software for your team can be a real challenge. We’ve been working with businesses of all sizes for more than two decades, so we know every business has a unique process when it comes to engaging with new customers and the right software can amplify that process significantly.

With that in mind here are five things to look for when choosing CRM Software:

  1. Cost
  2. Scalability
  3. Ease of use
  4. Functionality
  5. Integrations

Editor’s Top 3

Pipedrive provides comprehensive security options, including the ability to send automatic email notifications if a user acts suspiciously.
Editor's Top Pick

Salesforce is the world's leading CRM. Slick, scalable, and surprisingly affordable, its reporting tool (Einstein Analytics) is best in class. Best-suited to data-loving, number-crunching SMEs looking for a CRM to grow with.

Monday sales CRM streamlines your operations with one tool. Give a sales team a platform they’d actually want to use, and get a full overview of their sales performance.

Who we are is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

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