The Best CRM Software In The UK

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Most Popular
9.8
  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
  • No coding required

monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

9.8
  • The industry leader
  • More than 3,000 integrations
  • 100% customisable
  • Great customer reviews

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

Best for Enterprises
9.7
  • Best for mid-large sized Manufacturing & Wholesales businesses
  • Intelligent account management
  • 44% increase in annual sales
  • Boost sales efficiency by 40%

SugarCRM is a highly customizable, scalable CRM platform offered both on-premise and as cloud/SaaS that unifies sales, marketing and customer service tools with powerful workflow automation, intuitive analytics, and seamless integrations all designed to streamline operations, improve customer engagement, and drive revenue, whether you’re a medium sized or enterprise‑level organization.

9.5
  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
  • Track calls, emails and contact history exactly where you need to

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

9.4
  • Transparent pricing
  • Fast onboarding
  • Free support
8.7
  • 37%+ reduction in technology costs
  • 70%+ faster implementation and change delivery
  • 17%+ less manual data entry for sales teams
  • 100% of customers achieve ROI in under 12 months

Creatio is the only agentic platform for CRM and workflows that has no-code and AI at its core.

They help midsize and large organizations automate customer and operational workflows by natively combining applications and AI agents within a single platform.

7.7
  • AI-powered customer platform
  • Easy to use, delivers value fast
  • Unifies all your data
  • 1,700+ integrations
8.3
  • 360-degree customer view for complete context
  • Engage better with multi-channel capabilities
  • AI-powered insights that help sell smarter
  • Save time with advance automation capabilties
  • Boost productivity with intelligent insights

Frequently Asked Questions

What are the essential features to look for in a CRM system?

Focus on these essential capabilities:
  1. Contact and account management
  2. Sales pipeline management
  3. Automated lead nurturing
  4. Real-time reporting dashboards
  5. Seamless third-party integrations
  6. GDPR compliance tools
  7. User-friendly mobile access

How can a CRM system help my business grow?

Organise and track every customer interaction in one place, giving your team a 360-degree view of the customer journey. This unified view eliminates fragmented data and ensures everyone has a single source of truth, making it easier to convert leads, manage customer relationships, and deliver a consistent experience. The result is a more efficient sales process and a more effective strategy for retaining customers and identifying new opportunities.

Why do so many CRM implementations fail?

Most CRM projects fail due to poor user adoption, not a lack of features. If a system is not user-friendly and requires too much manual data entry, employees will resist using it and revert to old habits like spreadsheets and email. This creates a vicious cycle where the system contains incomplete data, making it useless for reporting and analysis, and ultimately a wasted investment.

What is the most important consideration when choosing a CRM?

Prioritise a platform that is easy for your team to learn and use, as a good user experience is the most important feature to ensure high adoption. Look for a solution that can scale with your business and integrates seamlessly with your other tools to prevent data silos. For any UK-based business, ensuring the platform is GDPR compliant is a non-negotiable legal requirement for protecting customer data.

Our Favorites

Editor's Top Pick
Monday sales CRM streamlines your operations with one tool. Give a sales team a platform they’d actually want to use, and get a full overview of their sales performance.
Salesforce offers comprehensive security options, including the ability to send automatic email notifications if a user acts suspiciously.
Pipedrive provides comprehensive security options, including the ability to send automatic email notifications if a user acts suspiciously.

Who we are

Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

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