The Best CRM Software in the US

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Julian, Author
Last updated: February, 2025
Most popular
Exceptional
9.9
  • Easy-to-use interface
  • Streamline customer service
  • 100% customizable
  • Generate insights
Visit Salesforce 30 day Free Trial

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

Learn More
Excellent
9.5
  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
  • Great Value for Money
Visit Pipedrive 14 day Free Trial

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

Learn More
Excellent
9.2
  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
  • No coding required
Visit Monday.com 14 day Free Trial

Monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

Learn More
Excellent
9.6
  • All-in-One Platform
  • User-Friendly Interface
  • Automation features
  • Ideal for small businesses
Visit Thryv Free Demo

Thryv CRM Software is a specialized solution designed to empower small businesses with efficient customer relationship management. It offers detailed customer profiles containing contact information, appointment histories, preferences, and personalized notes, enabling businesses to tailor their interactions and deliver personalized experiences.

Thryv stands out for its user-friendly interface and all-in-one functionality, making it particularly suitable for business owners without extensive technical expertise. It streamlines operations by organizing appointments, facilitating customer communication, and simplifying invoicing and payment processes. Thryv’s integrated approach saves time and resources, providing small businesses with a comprehensive tool to enhance customer relationships and drive growth.

Learn More
Very Good
8.8
  • Affordable and secure
  • Fully customizable to fit your business
  • Work from anywhere with the mobile CRM app
  • Seamless integrations combined with powerful features
Visit Bigin

Bigin is the easiest CRM made specifically for small businesses. With its intuitive interface and simple yet powerful features, Bigin helps you unify your customer operations, streamline processes and manage customer relationships with ease.

Trusted by 20,000 businesses globally, it’s the perfect solution to help you run and grow your business the right way, while delivering everything you need in a CRM—multi-channel communication, automation, customization, integrations, data analytics, insights, and more.

 

Learn More
Very Good
8.7
  • AI-powered customer platform
  • Easy to use, delivers value fast
  • Unifies all your data
  • 1,700+ integrations
Visit Hubspot Get started free

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and service teams and data — helping you better serve your customers and scale your business.

Learn More
Very Good
8.5
  • Data-visualization
  • Enterprise scalability
  • No-code designer
Visit Creatio

Creatio is a multinational CRM platform that is adaptable and scalable as your business grows. The no-code platform makes for a simple solution for every business with industry workflows for 20 verticals and market place add ons.

Learn More
Very Good
8.3
  • Best CRM for Roofers, Remodelers, and Residential Contractors
  • Customize Your Workflow to Match Every Unique Job
  • Industry-Leading Integrations for Contractors
  • Customer and Subcontractor Portals
Visit Leap Home Services Only

Leap CRM is a cloud-based solution designed for roofing and remodeling companies to manage leads, appointments, estimates, and contracts seamlessly. It offers integration with popular accounting, lead generation, and payment platforms, allowing users to automate workflows, manage subcontractors, and streamline the sales process from lead to payment collection.

 

Learn More
Very Good
8.2
  • Email & calendar sync
  • Data-powered automations
  • Real-time reporting
Visit Attio 14 day Free Trial

Attio is the next generation CRM built specifically for the next era of companies. It’s flexible, easily configured, and deeply intuitive. Join ElevenLabs, Replicate, Modal, and more, to scale your startup beyond the next level.

Learn More
Very Good
8
  • Great value
  • Easy to use
  • Excellent support
Visit Capsule 14 day Free Trial

Capsule helps over 10,000 customers globally make easy work of client relationships. Access intuitive contact management, email and marketing solutions, project and pipeline management and automations.

Nurturing customer relationships has never been easier than with Capsule, with all the information you need in one place you can easily track conversions and deliver a more personal experience.

Customisable dashboards allow you to tailor your sales pipeline to your process, spotting deals in need of attention.

Learn More
Okay
5.8
  • Lacks features of a full CRM system
  • Email automation
  • Analytics capabilities

Mailchimp is an all-in-one marketing platform primarily known for its email marketing services. It allows users to create, send, and track marketing campaigns across various channels, including email, social media, landing pages, postcards, and more. The platform provides tools for designing visually appealing campaigns, managing subscriber lists, automating workflows, and analyzing campaign performance through detailed reports and analytics. Additionally, Mailchimp offers integrations with other popular platforms and services to streamline marketing efforts.

What to look for in CRM Software

Choosing the right CRM Software for your team can be a real challenge. We’ve been working with businesses of all sizes for more than two decades, so we know every business has a unique process when it comes to engaging with new customers and the right software can amplify that process significantly.

With that in mind here are five things to look for when choosing CRM Software:

  1. Cost
  2. Scalability
  3. Ease of use
  4. Functionality
  5. Integrations

Editor’s Top 3

Salesforce is the world’s leading CRM. Slick, scalable, and surprisingly affordable, its reporting tool (Einstein Analytics) is best in class. Best-suited to data-loving, number-crunching SMEs looking for a CRM to grow with.
Visit Salesforce
Editor's Top Pick
Pipedrive is all about automating the legwork. Set up chatbots to handle customer issues and webforms to feed leads straight into your sales team's laps. Enjoy colorful, customizable reporting dashboards, plus 24/7 support.
Visit Pipedrive
Monday sales CRM streamlines your operations with one tool. Give a sales team a platform they’d actually want to use, and get a full overview of their sales performance.
Visit Monday.com

Who we are

Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

Advertising disclosure

Please be advised that the operator of this site accepts advertising compensation from the companies listed, and such compensation impacts the location and order in which the companies (and/or their products) are presented. Company listings on this domain do not imply endorsement.

Read more →