The Best CRM Software in the US

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Most Popular
8.8
  • Easy-to-use interface
  • Streamline customer service
  • 100% customizable
  • Generate insights

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

9
  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
  • No coding required

Monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

9.1
   
  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
  • Great Value for Money

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

 

9.2
  • AI-powered customer platform
  • Easy to use, delivers value fast
  • Unifies all your data
  • 1,700+ integrations

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and service teams and data — helping you better serve your customers and scale your business.

8.5
  • Affordable and secure
  • Fully customizable to fit your business
  • Work from anywhere with the mobile CRM app
  • Seamless integrations combined with powerful features

Bigin is the easiest CRM made specifically for small businesses. With its intuitive interface and simple yet powerful features, Bigin helps you unify your customer operations, streamline processes and manage customer relationships with ease.

Trusted by 20,000 businesses globally, it’s the perfect solution to help you run and grow your business the right way, while delivering everything you need in a CRM—multi-channel communication, automation, customization, integrations, data analytics, insights, and more.

 

8.9
  • Transparent pricing
  • Fast onboarding
  • Free support

Close is a CRM that helps small, scaling businesses close deals fast. We combine the power of a CRM with built-in communication, automation, coaching, and reporting tools to help teams win more deals in less time.

8.5
  • Dependent on the Microsoft ecosystem
  • Simple reporting dashboards
  • Analytics capabilities

Mailchimp is an all-in-one marketing platform primarily known for its email marketing services. It allows users to create, send, and track marketing campaigns across various channels, including email, social media, landing pages, postcards, and more. The platform provides tools for designing visually appealing campaigns, managing subscriber lists, automating workflows, and analyzing campaign performance through detailed reports and analytics. Additionally, Mailchimp offers integrations with other popular platforms and services to streamline marketing efforts.

8.2
  • Lacks features of a full CRM system
  • Email automation
  • Analytics capabilities

Mailchimp is an all-in-one marketing platform primarily known for its email marketing services. It allows users to create, send, and track marketing campaigns across various channels, including email, social media, landing pages, postcards, and more. The platform provides tools for designing visually appealing campaigns, managing subscriber lists, automating workflows, and analyzing campaign performance through detailed reports and analytics. Additionally, Mailchimp offers integrations with other popular platforms and services to streamline marketing efforts.

Frequently Asked Questions

What features should I prioritize when comparing CRM software?

Focus on these essential capabilities:
  1. Contact management
  2. Lead tracking
  3. Sales automation
  4. Customer analytics
  5. Mobile access
  6. Integration capabilities
  7. Email marketing
  8. Reporting dashboard

How do I choose the right CRM that my team will actually use?

Focus on user adoption first by selecting systems with intuitive interfaces and minimal learning curves. Balance features with budget constraints, ensuring the solution integrates seamlessly with your existing tools to avoid data silos. Consider scalability to prevent costly upgrades as your business grows.

What measurable improvements can I expect from CRM implementation?

Businesses typically see improvement in customer acquisition and retention rates, along with streamlined workflows that reduce manual tasks. Enhanced customer insights enable data-driven decision making, while automated processes free up your team to focus on relationship building and strategic growth initiatives.

What are the biggest implementation challenges?

Data migration from existing systems requires careful planning to prevent information loss, while team training and change management are crucial for overcoming resistance to new technology. Allow adequate time for process alignment to adapt the CRM to your workflows rather than forcing workflow changes.

Our Favorites

Monday sales CRM streamlines your operations with one tool. Give a sales team a platform they’d actually want to use, and get a full overview of their sales performance.
Most Popular
Salesforce is the world’s leading CRM. Slick, scalable, and surprisingly affordable, its reporting tool (Einstein Analytics) is best in class. Best-suited to data-loving, number-crunching SMEs looking for a CRM to grow with.
Pipedrive is all about automating the legwork. Set up chatbots to handle customer issues and webforms to feed leads straight into your sales team's laps. Enjoy colorful, customizable reporting dashboards, plus 24/7 support.

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Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

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