The Best CRM Software in the US

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Julian, Author
Last updated: February, 2026
Most Popular
8.3
  • All-in-One Platform
  • User-Friendly Interface
  • Automation features
  • Ideal for small businesses
Visit Thryv Free Demo

Thryv CRM Software is a specialized solution designed to empower small businesses with efficient customer relationship management. It offers detailed customer profiles containing contact information, appointment histories, preferences, and personalized notes, enabling businesses to tailor their interactions and deliver personalized experiences.

Thryv stands out for its user-friendly interface and all-in-one functionality, making it particularly suitable for business owners without extensive technical expertise. It streamlines operations by organizing appointments, facilitating customer communication, and simplifying invoicing and payment processes. Thryv’s integrated approach saves time and resources, providing small businesses with a comprehensive tool to enhance customer relationships and drive growth.

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9.1
   
  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
  • Great Value for Money
Visit Pipedrive 14 day Free Trial

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

 

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9
  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
  • No coding required
Visit monday.com 14 day Free Trial

Monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

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9.2
  • Easy-to-use interface
  • Streamline customer service
  • 100% customizable
  • Generate insights
Visit Salesforce 30 day Free Trial

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

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8.7
  • 37%+ reduction in technology costs
  • 70%+ faster implementation and change delivery
  • 17%+ less manual data entry for sales teams
  • 100% of customers achieve ROI in under 12 months
Visit Creatio Try for free

Creatio is a multinational CRM platform that is adaptable and scalable as your business grows. The no-code platform makes for a simple solution for every business with industry workflows for 20 verticals and market place add ons.

New era CRM to manage all customer and operational workflows with no-code and AI at its core.

Learn how BSN Sports – the biggest US distributor of sports equipment and team uniforms reached 100% sales adoption with over 3,000 Creatio users, driving 60% growth in average sales book size. Read the case study here.

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8.5
  • Dependent on the Microsoft ecosystem
  • Simple reporting dashboards
  • Analytics capabilities

Mailchimp is an all-in-one marketing platform primarily known for its email marketing services. It allows users to create, send, and track marketing campaigns across various channels, including email, social media, landing pages, postcards, and more. The platform provides tools for designing visually appealing campaigns, managing subscriber lists, automating workflows, and analyzing campaign performance through detailed reports and analytics. Additionally, Mailchimp offers integrations with other popular platforms and services to streamline marketing efforts.

8.2
  • Lacks features of a full CRM system
  • Email automation
  • Analytics capabilities

Mailchimp is an all-in-one marketing platform primarily known for its email marketing services. It allows users to create, send, and track marketing campaigns across various channels, including email, social media, landing pages, postcards, and more. The platform provides tools for designing visually appealing campaigns, managing subscriber lists, automating workflows, and analyzing campaign performance through detailed reports and analytics. Additionally, Mailchimp offers integrations with other popular platforms and services to streamline marketing efforts.

Frequently Asked Questions

What features should I prioritize when comparing CRM software?
Focus on these essential capabilities:
  1. Contact management
  2. Lead tracking
  3. Sales automation
  4. Customer analytics
  5. Mobile access
  6. Integration capabilities
  7. Email marketing
  8. Reporting dashboard

How do I choose the right CRM that my team will actually use?
Focus on user adoption first by selecting systems with intuitive interfaces and minimal learning curves. Balance features with budget constraints, ensuring the solution integrates seamlessly with your existing tools to avoid data silos. Consider scalability to prevent costly upgrades as your business grows.

What measurable improvements can I expect from CRM implementation?
Businesses typically see improvement in customer acquisition and retention rates, along with streamlined workflows that reduce manual tasks. Enhanced customer insights enable data-driven decision making, while automated processes free up your team to focus on relationship building and strategic growth initiatives.

What are the biggest implementation challenges?
Data migration from existing systems requires careful planning to prevent information loss, while team training and change management are crucial for overcoming resistance to new technology. Allow adequate time for process alignment to adapt the CRM to your workflows rather than forcing workflow changes.

Our Favorites

Recognizing the challenges that small business owners often face, Thryv has created an intuitive platform that is easy to navigate and operate.
Free Demo
Visit Thryv
Pipedrive is all about automating the legwork. Set up chatbots to handle customer issues and webforms to feed leads straight into your sales team's laps. Enjoy colorful, customizable reporting dashboards, plus 24/7 support.
Starting From $14
Visit Pipedrive
Monday sales CRM streamlines your operations with one tool. Give a sales team a platform they’d actually want to use, and get a full overview of their sales performance.
14 day Free Trial
Visit monday.com

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