The Best CRM Software in the US

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Julian, Author
Last updated: February, 2025
Excellent
9.2
  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
  • No coding required
Visit monday.com 14 day Free Trial

Monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

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Excellent
9.5
  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
  • Great Value for Money
Visit Pipedrive 14 day Free Trial

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

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Very Good
8.8
  • Affordable and secure
  • Fully customizable to fit your business
  • Work from anywhere with the mobile CRM app
  • Seamless integrations combined with powerful features
Visit Bigin

Bigin is the easiest CRM made specifically for small businesses. With its intuitive interface and simple yet powerful features, Bigin helps you unify your customer operations, streamline processes and manage customer relationships with ease.

Trusted by 20,000 businesses globally, it’s the perfect solution to help you run and grow your business the right way, while delivering everything you need in a CRM—multi-channel communication, automation, customization, integrations, data analytics, insights, and more.

 

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Very Good
8.5
  • Data-visualization
  • Enterprise scalability
  • No-code designer
Visit Creatio

Creatio is a multinational CRM platform that is adaptable and scalable as your business grows. The no-code platform makes for a simple solution for every business with industry workflows for 20 verticals and market place add ons.

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Very Good
8
  • Great value
  • Easy to use
  • Excellent support
Visit Capsule 14 day Free Trial

Capsule helps over 10,000 customers globally make easy work of client relationships. Access intuitive contact management, email and marketing solutions, project and pipeline management and automations.

Nurturing customer relationships has never been easier than with Capsule, with all the information you need in one place you can easily track conversions and deliver a more personal experience.

Customisable dashboards allow you to tailor your sales pipeline to your process, spotting deals in need of attention.

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Okay
5.8
  • Lacks features of a full CRM system
  • Email automation
  • Analytics capabilities

Mailchimp is an all-in-one marketing platform primarily known for its email marketing services. It allows users to create, send, and track marketing campaigns across various channels, including email, social media, landing pages, postcards, and more. The platform provides tools for designing visually appealing campaigns, managing subscriber lists, automating workflows, and analyzing campaign performance through detailed reports and analytics. Additionally, Mailchimp offers integrations with other popular platforms and services to streamline marketing efforts.

What to look for in CRM Software

Choosing the right CRM Software for your team can be a real challenge. We’ve been working with businesses of all sizes for more than two decades, so we know every business has a unique process when it comes to engaging with new customers and the right software can amplify that process significantly.

With that in mind here are five things to look for when choosing CRM Software:

  1. Cost
  2. Scalability
  3. Ease of use
  4. Functionality
  5. Integrations

Editor’s Top 3

Monday sales CRM streamlines your operations with one tool. Give a sales team a platform they’d actually want to use, and get a full overview of their sales performance.
Visit monday.com
Editor's Top Pick
Pipedrive is all about automating the legwork. Set up chatbots to handle customer issues and webforms to feed leads straight into your sales team's laps. Enjoy colorful, customizable reporting dashboards, plus 24/7 support.
Visit Pipedrive
Bigin is a user-friendly solution for managing customer relationships and sales with a range of features and an intuitive interface.
Visit Bigin

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Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

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