The Top CRM Platforms in the US

Manage, analyze, and interact with your past, current, and potential customers effectively using Customer Relationship Management (CRM) Software. A robust CRM system can streamline operations, enhance customer engagement, and drive growth for businesses of all sizes. In this article, we explore the strengths and limitations of top CRM providers to help you choose the right solution for your business needs.

Julian, Author
Last updated: February, 2025
Editor's Pick
  • Ideal for Small Businesses
  • Campaign Automation Tools
Get a Quote
  • Simple & Easy-to-use
  • 3000+ Integrations
Visit Salesforce
Visit Pipedrive

Our Top Picks

Thryv, Salesforce, and Pipedrive stand out for their diverse offerings and powerful features to manage customer relationships effectively. Here’s a comparison of our top choices.

Thryv is highly regarded for its comprehensive suite of business management tools, making it a top choice for small businesses that want more than just CRM functionality. Thryv integrates CRM with appointment scheduling, payment processing, and automated customer communications, providing a seamless experience. It also works well with platforms like Google Workspace and social media tools, simplifying operations for small enterprises. Thryv is an excellent fit for businesses seeking an all-in-one solution to engage customers and streamline daily operations.

Salesforce is especially strong for businesses that require advanced customization and scalability. As a leader in the CRM market, Salesforce excels at meeting the demands of organizations of all sizes. Its platform offers AI-powered insights, advanced analytics, and a marketplace of thousands of third-party tools via AppExchange, making it highly versatile across industries. Salesforce is the go-to solution for companies seeking to harness deep customer insights and scale their operations seamlessly.

Pipedrive is perfect for sales-driven businesses that prioritize simplicity and visual pipeline management. Known for its intuitive interface, Pipedrive allows teams to track leads, automate tasks, and manage deals efficiently. It integrates with a variety of business tools, offering flexibility without the complexity of larger CRM systems. Pipedrive is an ideal choice for small to medium-sized teams focused on sales and looking for a cost-effective CRM solution.

The best CRM software will depend on your specific business needs. Thryv is ideal for small enterprises looking for an all-in-one platform, Salesforce excels in scalability and robust customization for large or growing organizations, and Pipedrive is perfect for sales-focused teams seeking simplicity and efficiency.

Looking to compare CRM Softwares?

When comparing CRM software solutions, it’s important to evaluate key factors such as features, pricing, customer support, scalability, and integration capabilities. There are several reputable providers to choose from, each with unique strengths. Here are a couple of top picks:

Providers
Features
Rating
Further info
MOST POPULAR
  • Ideal for Small Business management
  • Users achieve a 61% increase in appointments booked
  • Automated marketing campaign features
9.8
Get a Quote Fill out the form for a personalized demo

Thryv CRM Software is a specialized solution designed to empower small businesses with efficient customer relationship management. It offers detailed customer profiles containing contact information, appointment histories, preferences, and personalized notes, enabling businesses to tailor their interactions and deliver personalized experiences.

Thryv stands out for its user-friendly interface and all-in-one functionality, making it particularly suitable for business owners without extensive technical expertise. It streamlines operations by organizing appointments, facilitating customer communication, and simplifying invoicing and payment processes. Thryv’s integrated approach saves time and resources, providing small businesses with a comprehensive tool to enhance customer relationships and drive growth.

Learn More
  • Easy-to-use interface
  • Streamline customer service
  • 100% customizable
  • 3,000+ integrations
9.8
Visit Salesforce 30 day free trial

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

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  • Close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
8.2
Visit Pipedrive 14 day free trial

Pipedrive CRM’s exceptional features set it apart as a standout solution for businesses aiming to streamline their sales processes and enhance customer relationships. With its intuitive and user-friendly interface, Pipedrive simplifies the complexities of sales management, allowing teams to navigate seamlessly through pipelines and focus on generating revenue. This simplicity is complemented by Pipedrive’s visual approach, providing clear insights into sales performance and facilitating informed decision-making. By straightforwardly visualizing deals and tasks, businesses can easily track progress and prioritize actions, leading to increased efficiency and productivity.

Additionally, Pipedrive’s customizable workflow automation features empower businesses to automate repetitive tasks, allowing teams to devote more time to building meaningful customer relationships. With its focus on simplicity, transparency, and automation, Pipedrive CRM provides your business with a powerful tool to optimize your sales processes and drive sustainable growth.

  • Easily schedule & customize sales actions
  • AI powered automations that save time
  • Manage sales through a visual sales pipeline
  • Fre trial
Learn More
  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
8.8
Visit Zoho

Simplicity. That’s what you get with Zoho – no frills, no fuss, and no nonsense. Just a system that’s easy to set up, easy to use, and even easier on the eyes.

Zoho is also great for small businesses, thanks to its excellent features spanning sales, customer service, and marketing functionality.

The platform is also easy to use and quick to set up, while still providing a solid level of customization for those more advance tasks.

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  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
8.6
Visit monday.com

Monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

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Who we are

Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

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