Compare Affordable CRM Solutions In 2025

Compare affordable plans for CRMs like Salesforce, Pipedrive, Microsoft and more to streamline your sales process.

Most popular
10
  • #1 CRM provider for 11 years straight
  • Industry leading AI technology
  • Automate your processes
  • 100% customizable
  • Simple-to-use mobile app

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

9.1
  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
  • AI powered sales assistant

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

8.5
  • Affordable and secure
  • Fully customizable to fit your business
  • Work from anywhere with the mobile CRM app
  • Seamless integrations combined with powerful features

Bigin is the easiest CRM made specifically for small businesses. With its intuitive interface and simple yet powerful features, Bigin helps you unify your customer operations, streamline processes and manage customer relationships with ease.

Trusted by 20,000 businesses globally, it’s the perfect solution to help you run and grow your business the right way, while delivering everything you need in a CRM—multi-channel communication, automation, customization, integrations, data analytics, insights, and more.

 

8.3
  • AI-powered customer platform
  • Easy to use, delivers value fast
  • Unifies all your data
  • 1,700+ integrations

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and service teams and data — helping you better serve your customers and scale your business.

8.5
  • Data-visualization
  • Enterprise scalability
  • No-code designer

Creatio is a multinational CRM platform that is adaptable and scalable as your business grows. The no-code platform makes for a simple solution for every business with industry workflows for 20 verticals and market place add ons.

8.3
  • Best CRM for Roofers, Remodelers, and Residential Contractors
  • Customize Your Workflow to Match Every Unique Job
  • Industry-Leading Integrations for Contractors
  • Customer and Subcontractor Portals

Leap CRM is a cloud-based solution designed for roofing and remodeling companies to manage leads, appointments, estimates, and contracts seamlessly. It offers integration with popular accounting, lead generation, and payment platforms, allowing users to automate workflows, manage subcontractors, and streamline the sales process from lead to payment collection.

 

8.2
  • Email & calendar sync
  • Data-powered automations
  • Real-time reporting

Attio is the next generation CRM built specifically for the next era of companies. It’s flexible, easily configured, and deeply intuitive. Join ElevenLabs, Replicate, Modal, and more, to scale your startup beyond the next level.

9
  • Great value
  • Easy to use
  • Excellent support

Capsule helps over 10,000 customers globally make easy work of client relationships. Access intuitive contact management, email and marketing solutions, project and pipeline management and automations.

Nurturing customer relationships has never been easier than with Capsule, with all the information you need in one place you can easily track conversions and deliver a more personal experience.

Customisable dashboards allow you to tailor your sales pipeline to your process, spotting deals in need of attention.

6.2
  • Dependent on the Microsoft ecosystem
  • Simple reporting dashboards
  • Analytics capabilities

Mailchimp is an all-in-one marketing platform primarily known for its email marketing services. It allows users to create, send, and track marketing campaigns across various channels, including email, social media, landing pages, postcards, and more. The platform provides tools for designing visually appealing campaigns, managing subscriber lists, automating workflows, and analyzing campaign performance through detailed reports and analytics. Additionally, Mailchimp offers integrations with other popular platforms and services to streamline marketing efforts.

What to look for in CRM Software

Choosing the right CRM Software for your team can be a real challenge. We’ve been working with businesses of all sizes for more than two decades, so we know every business has a unique process when it comes to engaging with new customers and the right software can amplify that process significantly.

With that in mind here are five things to look for when choosing CRM Software:

  1. Cost
  2. Scalability
  3. Ease of use
  4. Functionality
  5. Integrations

Editor’s Top 3

Editor's Top Pick

Salesforce is the world’s leading CRM. Slick, scalable, and surprisingly affordable, its reporting tool (Einstein Analytics) is best in class. Best-suited to data-loving, number-crunching SMEs looking for a CRM to grow with.

Pipedrive is all about automating the legwork. Set up chatbots to handle customer issues and webforms to feed leads straight into your sales team's laps. Enjoy colorful, customizable reporting dashboards, plus 24/7 support.

Bigin is a user-friendly solution for managing customer relationships and sales with a range of features and an intuitive interface.

Who we are

Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

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