The Best CRM Software In South Africa

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Julian, Author
Last updated: September, 2025
Most Popular
9.5
  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
Visit monday.com 14 day free trial

Monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

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9.3
  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
Visit Pipedrive 14 day free trial

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focused design, you won’t have to suffer through complicated set up processes for new functions.

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8.6
  • Free for up to 3 users
  • Lead scoring rules
  • Strong email marketing
Visit Zoho

Simplicity. That’s what you get with Zoho – no frills, no fuss, and no nonsense. Just a system that’s easy to set up, easy to use, and even easier on the eyes.

Zoho is also great for small businesses, thanks to its excellent features spanning sales, customer service, and marketing functionality.

The platform is also easy to use and quick to set up, while still providing a solid level of customization for those more advance tasks.

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8.4
  • Boost customer engagement
  • Discover the best leads
  • Improve sales efficiency
Visit Freshsales

With Freshsales CRM, your team can use AI-based lead scoring, phone, email, activity capture and more.

And as an all in one sales and marketing solution Freshsales is ideal for fast-paced small businesses.

It also offers good lead-tracking functionality that’s east to use, customizable, and available at reasonable prices.

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8
  • Visual dashboard
  • All-in-one management

HubSpot’s CRM makes managing your sales pipeline a breeze with everything you need to track important metrics in one tidy dashboard.

You can sort deals won and lost, appointments scheduled, contracts sent over, and track performance against quotas you set

HubSpot’s CRM is aimed at businesses of all sizes and even offers a surprisingly robust free plan which is great for small businesses on a strict budget

7.5
  • Easy-to-use interface
  • Streamline customer service
  • 100% customizable
  • Generate insights

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

What to look for in CRM Software

Choosing the right CRM Software for your team can be a real challenge. We’ve been working with businesses of all sizes for more than two decades, so we know every business has a unique process when it comes to engaging with new customers and the right software can amplify that process significantly.

With that in mind here are five things to look for when choosing CRM Software:

  1. Cost
  2. Scalability
  3. Ease of use
  4. Functionality
  5. Integrations

Editor’s Top 3

Editor's Top Pick
Monday sales CRM streamlines your operations with one tool. Give a sales team a platform they’d actually want to use, and get a full overview of their sales performance.
14 day free trial
Visit monday.com
Pipedrive provides comprehensive security options, including the ability to send automatic email notifications if a user acts suspiciously.
14 day free trial
Visit Pipedrive
Zoho is simple, easy to use, and quick to set up—ideal for small businesses with solid sales, support, and marketing tools, plus enough flexibility for advanced needs.
Visit Zoho

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