The Top Real Estate CRM Platforms in the US

Supercharge your Real Estate business with industry-leading CRM platforms. Store, organize, and track contact information, supercharge lead generation, and close deals faster. Discover the top solutions and take your success to new heights with a free trial!

Julian, Author
Last updated: February, 2025
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MOST POPULAR
  • All your clients and property information in one place
  • Track sales pipeline and closings
  • Real-time tracking of communication
  • Automate tasks and workflows such as email marketing
9.8
Visit Hubspot Free trial

Hubspot real estate CRM is an all-in-one platform that helps real estate professionals manage, attract, and nurture client relationships with existing and potential customers.

The main features of the CRM for real estate will vary depending on the size and needs of your organization, but generally, here are features that you can benefit from.

  • Gather, store, and update client and property information digitally.
  • Monitor your sales pipeline and keep track of closings.
  • Respond to customers’ property inquiries without digging through your inbox.
  • Create personalized and targeted real estate marketing campaigns.
  • Automate tasks and workflows such as email marketing.
  • Support and manage agent teams with cloud CRM software and mobile apps.

 

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  • Centralized Faster Response Times
  • Intuitive Automation
  • Immediate Evaluation
  • Real estate apps IDX, RETS, MLS integration
9.5
Visit Salesforce Free trial

Salesforce CRM has proven itself to be an invaluable tool in many business arenas the world over, but some of the most fulfilling work may be in assisting agents to help place individuals into the homes of their dreams.

Salesforce Real Estate CRM helps simplifies agent communication, the home-buying process for their clients, and in the process, ensures a happy, productive relationship for everyone involved. Your clients trust you to help them find the perfect place to call home, and that’s a relationship worth maintaining and protecting.

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  • Omnichannel communication
  • Built-in campaigns
  • Complete customization for Real Estate
9.1
Visit Zoho

Built for real estate agencies of all sizes, Zoho CRM offers cutting-edge sales process management, property management, and automation for real estate agents, real estate developers, and brokerage firms. Bring home more deals with the all-in-one real estate CRM platform that’s crafted for your business.

Generate leads from multiple sources like social media, offline campaigns, business cards, online campaigns and track their stages until they become an opportunity. Zoho CRM’s lead scoring lets you see which prospects your team needs to focus on. Once an inquiry enters your pipeline, you can set up automated email responses to nurture them and drive engagement.

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  • Real-time analytics for monitoring and assessment
  • Customized reports, forecasts and dashboards
  • Ultimate CRM for sales leaders
8.9
Visit Maximizer

Maximizer is the ultimate solution for Real Estate businesses.

Maximizer helps you get ahead of the game by combining leading AND lagging indicators to better predict – and influence – future sales performance.

With Maximizer, you get unprecedented visibility into sales rep’s activity, making it easier to both track & analyse key metrics, as well as monitor & manage your sales reps in real-time – and maximize every single sales opportunity before the quarter closes.

Designed around your critical business processes. Your choice to use Maximizer’s pre-installed sales management tools OR quickly and easily configure your own custom workflows.

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  • Integrated CRM and marketing automation
  • Easy track listings, status, documents, and more
  • Feature-rich, flexible CRM software
8.6
Visit Act!

Act! provides an all-in-one CRM and marketing automation solution at an incredibly reasonable price range that helps Real Estate agents better manage their properties, optimize their productivity, and nurture their valuable relationships with potential buyers and sellers.

Its powerful email campaign editor is a strength worth noting, as not many CRM platforms provide this.

Secondary to its rich features and price is the level of customer support, which is high compared to other small business CRMs.

Including CRM and Marketing Automation tools in one platform, it’s easy to market better, sell more, and create customers for life.

With over 35+ years in business, Act! has unparalleled industry know-how reflected in a robust, customizable CRM solution that is easily scalable as your business grows.

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  • Create pipelines for properties, investors and buyers
  • Keep track of conversations with clients digitally
  • Follow up and take notes on your phone between showings
8.2
Visit Pipedrive

Whether you work with land or residential, commercial or industrial properties, Pipedrive saves you time and increases revenue by keeping track of your deals on the go.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated setup processes for new functions.

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  • Automate your workflow with automations
  • Gain Insights about your data using Views and Dashboards
  • Set up all your properties board
8
Visit Monday.com

Monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tools to help manage your Real Estate business thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a board that will be the core of your workflow – this is where we will manage all our properties on the market, delegate properties to the different agents, store contracts and images, and keep track of all our closed deals. We’ll also use this board to stay aligned with next steps, enabling us to see everything relevant to our properties, and ensure they move forward as planned.

 

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Choosing the right CRM for Real Estate

Like finding the right house for your clients, choosing the best real estate CRM depends on your business’s unique needs.

Many CRM solutions are available in the market, but not all are suitable for real estate functions. Examine your company’s needs and priorities before choosing a real estate CRM. Here are some criteria to consider when evaluating a CRM solution.

  • Easy-to-use
  • Built-in Marketing tools
  • Compatible with other software
  • Secure and Mobile
  • Scalable

Editor’s Top 3

Editor's Top Pick
Hubspot’s free CRM is an all-in-one platform that helps Real Estate professionals manage, attract, and nurture client relationships with existing and potential customers. Whether you specialize in residential or commercial real estate, HubSpot’s CRM helps you sell faster and better. Learn what a CRM is, what marketing and sales tools you can use, and how to use a CRM for your real estate business.
Visit Hubspot
Salesforce for Real estate helps simplifies agent communication, the home-buying process for your clients, and in the process, ensures a happy, productive relationship for everyone involved. Your clients trust you to help them find the perfect place to call home, and that’s a relationship worth maintaining and protecting.
Visit Salesforce
Generate leads from multiple sources like social media, offline campaigns, business cards, online campaigns and track their stages until they become an opportunity. Zoho CRM's lead scoring lets you see which prospects your team needs to focus on. Once an inquiry enters your pipeline, you can set up automated email responses to nurture them and drive engagement.
Visit Zoho

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