Salesforce vs HubSpot: Which CRM is Right for Your Business?

Choosing the perfect CRM platform is vital for the success of your business. In this comprehensive comparison, we’ll explore the key features and benefits of two industry-leading CRM solutions: Salesforce and HubSpot. Discover which platform aligns best with your business needs and goals.

Salesforce Vs. HubSpot at a glance

Salesforce stands out with its unparalleled sophistication and a wide range of advanced tools that surpass competitors. While it may require a bit more time and investment to fully grasp its capabilities, the learning curve is manageable with the right resources and support. It’s important to consider that Salesforce’s comprehensive features come at a higher cost, which may be justified for businesses seeking a robust CRM solution.
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Features and Capabilities

  • Account and Contact Management: Centralized hub for all customer-related interactions.
  • Opportunity Management: Track the stage of each deal and determine the next steps needed to secure the win.
  • Sales Performance Management: Improve sales execution with metric-based goal setting, continuous feedback, and rewards. Enhance sales team performance.
  • Workflows and Automation: Benefit from extensive automation options beyond lead assignment. Customizable workflows allow for tailored implementation based on specific needs
  • Third-Party Integrations: Integrate with leading platforms like Slack, Calendly, DocuSign, QuickBooks, LinkedIn, HubSpot, and more, offering a wide range of integrations.

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HubSpot,  on the other hand, offers a more user-friendly experience and is relatively more budget-friendly. While it may lack some of the extensive features found in Salesforce, it provides a solid solution for businesses seeking a streamlined CRM experience. HubSpot’s intuitive interface and affordability make it an attractive option for those looking for a simpler yet effective CRM solution.
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Features and Capabilities

  • Website Activity Tracking: Track lead interactions on your website, including visited pages, time spent, and location, using browser cookies.
  • Opportunity Pipeline (Deals): Identify potential transactions and track their progress through different stages, gaining a clear view of your sales process.
  • Insights: Get company insights for your contacts, including annual revenue, company size, and contact details, by adding domain information.
  • Workflows and Automation: automate repetitive marketing, sales and customer service tasks to scale up your activities. Using workflows can allow you to be more efficient, productive and consistent.
  • Extensive Marketplace: Access a vast library of third-party apps for enhanced flexibility, including Slack, QuickBooks, LinkedIn, and more.

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In conclusion

Both Salesforce and HubSpot offer powerful CRM solutions, but the right choice depends on your unique business requirements. Take advantage of the free trials offered by both platforms to experience their capabilities firsthand. 

  • Easy-to-use interface
  • Streamline customer service
  • 100% customizable
  • 3,000+ integrations
9.8
Visit Salesforce 30 day free trial

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

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  • Contact, deal and task management
  • Sales and marketing automation
  • Easy, free CRM
  • Intuitive interface
9.5
Visit Hubspot 14 day free trial

If you’re in the market for a free CRM that can actually get some work done, HubSpot is what you’re looking for. It offers multiple pricing plans including a great free plan that doesn’t skimp too much on the features you need for client management.

HubSpot “Free” provides a customizable sales pipeline and quote proposal management at no cost, as well as the ability to view revenue data.

Understandably, you won’t get all the organization and management features, but for free, you could do a lot worse.

With a contact limit of one million, HubSpot is suitable for businesses running larger customer service operations.

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