Score Methodology

How we score our recommendations

At Tech.co, we understand the difficulty our customers face when looking to buy. To help you along the way, we have been doing some behind the scenes research to bring you ratings for each supplier based on our pillars

(NOTE: our site does not feature every provider in the market).

Our ratings are scored on a scale of up to 10 and are assessed based on five parameters – Pricing, Product Capabilities, Usability, Customer Support, and Market Perception. Using our research and data, we rate each supplier individually against these parameters and use a formula to bring you an overall rating.

Transparency Note: Our scoring system remains objective. We only accept compensation from the suppliers listed on our site, which may impact the order they are listed in our tables.

Pricing

We assess affordability, licensing flexibility, and overall value. This includes evaluating free trial availability, total cost of ownership, user licenses included, cancellation policies, and pricing transparency. Our scoring reflects what users get for their investment, ensuring products are judged on true value rather than sticker price alone.

Product Capabilities

This pillar evaluates how well each product performs its core functions and any notable differentiators. Our assessment is based on detailed research examining feature depth, technical specifications, integration options, and unique capabilities. We analyze product documentation, demos, and technical specs to ensure our ratings reflect real functionality and competitive advantages.

Usability and Accessibility

We evaluate how intuitive, user-friendly, and visually coherent each product is. This includes assessing ease of setup, interface design, mobile accessibility, and cross-device compatibility. To validate these scores, we conduct in-person usability testing for at least 10% of all rated products, ensuring our ratings reflect real-world user experience rather than just marketing claims.

Customer Support

This pillar examines the accessibility and quality of service channels available to users – before, during, and after purchase. We assess support availability (hours, channels like chat/phone/email), response times, knowledge base quality, and onboarding resources. Products offering 24/7 support with fast resolution times score highest, while those with limited support options receive lower scores.

Market Perception

We analyze reputation, verified user reviews, retention indicators, and brand transparency. This score is based on third-party review data, examining feedback patterns over recent months to identify widely recognized and frequently mentioned suppliers. This metric helps highlight products that have earned strong market confidence and customer satisfaction.

Our Scoring Process

Our Data Collection Process

To ensure scoring integrity, we use a multi-layered verification process combining AI-driven analysis with human validation. Two independently trained AI models extract data from official product documentation, pricing pages, demos, technical specifications, support materials, user reviews, and company announcements. By cross-referencing outputs between both models, we eliminate bias and improve reliability. All data points are validated internally, and where conflicts exist, we default to conservative scoring to maintain fairness.

Weighting and Score Distribution

Each pillar receives a weighted score based on behavioral analytics and conversion trends. Typically, Pricing accounts for approximately 25% of the overall score, with Product Capabilities following at 15-20%. We apply distribution-based normalization to prevent score inflation, meaning products are scored relative to their peers rather than in isolation. This ensures only truly top-performing products receive the highest scores.

Transparency and Review Cycles

Once published, our scoring algorithm is locked and cannot be altered until the next formal review cycle. This ensures consistency and gives suppliers a clear, stable framework for understanding their performance. We continuously gather feedback from users and partners to inform future methodology improvements, allowing us to evolve with changing market expectations while maintaining scoring integrity