What is the best CRM system in 2024?

Manage, analyze and interact with your past, current and potential customers using Customer Relationship Management Software.

Julian, Author
Last updated: December, 2024
Editor's Pick
  • Simple & Easy-to-use
  • 3000+ Integrations
Visit Salesforce
  • Ideal for Small Businesses
  • Campaign Automation Tools
Get a Quote
  • Best for Roofers, Residential Contractors & Remodelers
  • Contractors, Customer & Subcontractor Portals
Visit Leap

Our Top Picks

Choosing the right CRM Software for your team can be a real challenge. Salesforce are market leaders, they know what they’re doing – offering ease-of-use, integrations and scalability. They’re also best for customer service.

Thryv are ideal for small businesses, and have helped users boost appointments booked by up to 61%. Their automated campaign features are excellent.

Leap are specialized for those in home improvement industries, including roofers, remodelers, contractors and more. With Leap you can customize your workflow to match the job, and they also offer customer and subcontractor portals to make admin easier.

Providers
Features
Rating
Further info
Most Popular
  • Easy-to-use interface
  • Streamline customer service
  • 100% customizable
  • 3,000+ integrations
9.8
Visit Salesforce 30 day free trial

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

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  • Ideal for Small Business management
  • Users achieve a 61% increase in appointments booked
  • Automated marketing campaign features
9.8
Get a Quote Fill out the form for a personalized demo

Thryv CRM Software is a specialized solution designed to empower small businesses with efficient customer relationship management. It offers detailed customer profiles containing contact information, appointment histories, preferences, and personalized notes, enabling businesses to tailor their interactions and deliver personalized experiences.

Thryv stands out for its user-friendly interface and all-in-one functionality, making it particularly suitable for business owners without extensive technical expertise. It streamlines operations by organizing appointments, facilitating customer communication, and simplifying invoicing and payment processes. Thryv’s integrated approach saves time and resources, providing small businesses with a comprehensive tool to enhance customer relationships and drive growth.

Learn More
  • Best CRM for Roofers, Remodelers, and Residential Contractors
  • Customize Your Workflow to Match Every Unique Job
  • Industry-Leading Integrations for Contractors
  • Customer and Subcontractor Portals
9.1
Visit Leap Home Services Only

Leap CRM is a cloud-based solution designed for roofing and remodeling companies to manage leads, appointments, estimates, and contracts seamlessly. It offers integration with popular accounting, lead generation, and payment platforms, allowing users to automate workflows, manage subcontractors, and streamline the sales process from lead to payment collection.

 

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  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
9
Visit Pipedrive

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

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  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
8.8
Visit Zoho

Simplicity. That’s what you get with Zoho – no frills, no fuss, and no nonsense. Just a system that’s easy to set up, easy to use, and even easier on the eyes.

Zoho is also great for small businesses, thanks to its excellent features spanning sales, customer service, and marketing functionality.

The platform is also easy to use and quick to set up, while still providing a solid level of customization for those more advance tasks.

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Who we are

Tech.co is a leading business technology authority, here to help you know more about tech and find the best solutions to work smarter and grow securely. We assist over half a million customers each month in making the right choices for their needs, with our comparison charts, guides, and reviews.

The right tech can help you find new and more efficient ways of running your operation, retain and attract loyal customers, protect your assets from security risks, or even add entirely new revenue streams. We should know, because we’ve been there; Tech.co started out as a simple community-building Tech Cocktail event, back in 2006, and has transformed into a fully-fledged media company.

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