Top 10 reasons to choose Salesforce to grow your business in 2024!

Salesforce is the world’s leading cloud-based CRM software that helps your business grow into a more streamlined, effective, and efficient organization. Having been in the market since the late 90s, Salesforce has evolved into one of the most innovative and comprehensive CRM solutions. This makes it able to address all of your business needs.

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Why choose Salesforce?

Source: Salesforce

Here are ten important reasons why Salesforce deserves your attention. Let’s get the ball rolling.

1. Easy to Use

Salesforce is just as easy to use as the websites you visit every day. You can log in from anywhere, collaborate with your colleagues, and view and update customer data whenever you want.

2. Easy to Customize

Whether you want to add modules, fields, create sales processes or change workflows, it’s all just a click away with Salesforce Customization.

3. Cloud-Based

Salesforce takes flexibility to the next level. You can use it anywhere and at any time. It has pioneered a secure and sophisticated cloud infrastructure and offers cloud solutions for Sales, Marketing, Support, and Analytics.

4. Efficient Reporting

Salesforce offers a powerful suite of reporting tools. These will help save your time, money and allow you to give your business the attention it deserves. The reporting facility in Salesforce is customizable, enables contract management and real-time reports and analytics.

5. Multitenant Platform

All Salesforce users share the same infrastructure and instance of the software. This allows for automatic and simultaneous updates for all users on the platform while keeping their data secure. This means that you’re getting the latest and greatest features with automatic, seamless upgrades three times a year.

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6. Integration Options

The Salesforce platform has a robust and well-documented open API which makes virtually any Salesforce integration possible. This lets you map your business processes onto Salesforce more effectively and boosts productivity.

7. AppExchange Ecosystem

AppExchange in Salesforce allows you to develop and market your own app or get access to thousands of useful, secured and verified applications and integrations built by other users. You can also leverage our Salesforce Glossary to learn more about it.

8. Mobile CRM

Salesforce was one of the earliest companies to introduce the concept of mobile CRM. Now, even if you are on vacation, you can realize the full potential of Salesforce on your phone.

9. Customer Success Platform

Salesforce lets you efficiently unify different principal functions of your business so you can achieve customer success. You can sell, provide service, market, collaborate, know your customers, and build apps on a single platform.

10. Diverse Community

The community at Salesforce is always ready to help and support you. They also provide customization services and help companies gain access to a pool of rich developer talent.

Spot opportunities, predict outcomes, get recommendations, and more with Salesforce CRM

Is Salesforce CRM Software worth the investment?

While Salesforce may offer powerful features, it’s essential to consider pricing and benefits. Salesforce can be costly, especially for small businesses with limited budgets. Additionally, some businesses may find that they don’t require all the features Salesforce offers, making it less cost-effective. Get a free demo and a free quote tailored to your requirements here

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Looking for a more affordable CRM solution without sacrificing functionality? Discover other affordable alternatives below
  • Easy-to-use interface
  • Streamline customer service
  • 100% customizable
  • 3,000+ integrations
9.8
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Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs.

We identified Salesforce’s top strengths as usability, customization & functionality. That’s because it boasts three CRM options in it’s extensive library of products allowing you to perform every CRM task under the sun.

It’s customers are loyal but also have very specific needs, generally prioritizing customization and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

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  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
8.8
Visit Zoho

Simplicity. That’s what you get with Zoho – no frills, no fuss, and no nonsense. Just a system that’s easy to set up, easy to use, and even easier on the eyes.

Zoho is also great for small businesses, thanks to its excellent features spanning sales, customer service, and marketing functionality.

The platform is also easy to use and quick to set up, while still providing a solid level of customization for those more advance tasks.

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  • Customer management, marketing & sales in one place
  • Clean & easy to use interface
  • Feature-rich, flexible CRM software
8.6
Visit Act!

Act! provides an all-in-one CRM and marketing automation solution at an incredibly reasonable price range that lets you automate repetitive tasks, market your business, manage leads, and reduce overhead.

Its powerful email campaign editor is a strength worth noting, as not many CRM platforms provide this.

Secondary to its rich features and price is the level of customer support, which is high compared to other small business CRMs.

Including CRM and Marketing Automation tools in one platform, it’s easy to market better, sell more, and create customers for life.

With over 35+ years in business, Act! has unparalleled industry know-how reflected in a robust, customizable CRM solution that is easily scalable as your business grows.

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  • Users close 28% more deals on average
  • Provides 24/7 live support on all plans
  • Trello, Slack & Teams integrations
9
Visit Pipedrive

Pipedrive is a CRM system with a focus on usability.

The app’s clean interface supports a tidy visual pipeline – viewable from the ‘deals’ screen. Pipedrive has preset stages but you can easily edit their name, add, and remove them to create a custom pipeline that accurately reflects your unique customer relationships.

It might take a more dialed-back approach but sophisticated CRM tools are still available with Pipedrive.

And, thanks to its user-focussed design, you won’t have to suffer through complicated set up processes for new functions.

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  • Flexible CRM Software
  • Small business to enterprise
  • Filter to suit workflow
8.6
Visit monday.com

Monday.com might be primarily known as a project management tool, but it’s also a full-featured CRM tool thanks to its fantastically customisable interface and huge arsenal of creative tools.

We identified monday’s top strengths as usability, customisation, and pricing. That’s because its an incredibly easy-to-use system that is also very wallet-friendly.

Once you sign up, you’re prompted to fill out a user-profile. This includes identifying an area you’d like to focus on (contact management, sales pipeline etc.).

The app is organised around a simple traffic-light system that categorises your workflow as either green (it’s completed), orange (I’m working on it), or red (I’m stuck), helping you to design a system that personalises the status of every customer relationship.

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